FishUSA (www.FishUSA.com), an industry-leading global fishing equipment and tackle supply e-commerce retailer based in Pennsylvania, has announced its sponsorship of The Lake Erie Fishery initiative, a 12-month campaign that is supported by the Ohio Department of Natural Resources Division (DOW) of Wildlife and the Great Lakes Fishery Commission (GLFC). The yearlong effort has been created to bring additional awareness to the world-class walleye fishing industry along Lake Erie in Ohio.
FishUSA’s Founder and Chairman, Dan Pastore, who launched the business from his garage in 2000 and has seen the company grow to national prominence in the fishing tackle industry, grew up on the Pennsylvania side of Lake Erie and was eager to learn more when he first became aware of the campaign. “Walleye and Lake Erie fishing are tremendous drivers of our economy, and this partnership enables FishUSA to play a key role in sharing this message so that more anglers are aware of this world-class regional gem.”
“This film highlights Lake Erie’s world-class walleye fishery and we could not be more appreciative of the support that we are receiving from FishUSA. There has never been a better time to fish for walleye, and teaming up with a national online retailer with so much expertise in walleye fishing makes for a unique partnership that, in the end, will make it easier for folks to go fishing on Lake Erie. We’re proud to facilitate this program for Ohio’s Lake Erie Fishery,” shared Chris Willard, COO for S3.
With the program extending through June 2023, a number of initiatives are already underway, with FishUSA’s team, and more are being developed with
“So many of our team grew up fishing Lake Erie, its tributaries, and the other Great Lakes, and we are excited to bring our passion and expertise to this project,” shared Jeff Parnell, FishUSA’s President & CEO. “We appreciated S3’s invitation and look forward to not only sharing the story of this fishery but also providing anglers with tips and recommendations that will enhance their experience on the water. It’s an ideal platform for our brand,” he added.
Over the past decade, government agencies have experienced significant changes in delivering licensing and permitting solutions. With advancements in technologies, platforms, channels, and customer experience, the industry sought clarity – and that’s where S3 came in.
Founded by leading experts in wildlife, conservation, marketing, and technology – we built a team to solve one of the biggest problems in the outdoor industry: How can we sell more licenses/permits, not only now but into the future?